Current:
G5 Search Marketing, Bend, OR
Sr. SEO Strategist
· Manage and provide strategic direction for all aspects of search marketing
· Avoid instances of spontaneous combustion and other injurious phenomena

Past:
Hallmark Cards, Inc., Kansas City, MO
SEO Manager
· Supervise all tactical and strategic SEO initiatives for Hallmark Cards
· Improve engagement strategies in complex and dynamic e-Commerce environments
· Develop executive level summaries of search tactics and performance
· Negotiate vendor contracts, manage external resources, provide corporate SEO training

PlattForm Advertising, Inc., Kansas City, KS
SEO Specialist
· Direct long-term SEO integration for a diverse portfolio of web properties
· Improve usability and CRO for lead generation and affiliate driven websites
· Provide agency side consulting for SEO development and implementation

Meredith Corporation, Des Moines, IA
Interactive Marketing Analyst
· Evaluate and improve online audience responses to web marketing messages
· Analyze large sample sets of consumer behavior via RFM and database modeling
· Employ regression analysis, web analytics, and email tracking for interpretation

Education:
Drake University, Des Moines, IA
BSBA - Marketing, Actuarial & Statistics Concentration

Specialties:
· Semantic keyword research, keyword clustering, and long-tail strategy
· Algorithmic behavior and information retrieval models
· Internet link structures, networks, and pyramids
· On-the-fly database systems and dynamically driven environments
· Advanced link-building tactics and strategies
· Web development using various CMS platforms
· Back-end research software and methodology
· Omniture, Compete, Interspire, SAS, Hitwise, GA/GWT
· Content creation strategies for UGC and PGC models
· Conversion rate and click-through rate optimization
· Database RFM modeling and deep-dive statistical analysis
· Contextual advertising and PPC/CPC models
· Website design and usability (funnels, multivariate, landing page design)
· Site architecture and internal link structure enhancement

Social Injection:

                

Interests:
· Chess (the real mans sport)
· Retro vertex gaming systems
· Vinyl and vintage audio gear
· Totally awesome mid-century design
· Science fiction anything

Me:


Cat: