Chaos theory champions the discovery of underlying order and themes within complex and unpredictable data sets.

Phenomena such as weather, the emergence and proliferation of biological populations, and even the behavior of water within a moving container all illustrate 'perfectly random' environments exhibiting thematic properties.

The expansion and convolution of the World Wide Web also shows deep-rooted patterns of 'ordered disorder,' especially concerning cross-referential modeling.

It's been an interesting 2 months for the search community. On March 30, 2011 Google announced plans to integrate an exclusive testing platform for ultra high speed cabling infrastructure into Kansas City, KS - slated for a delivery of Q1 2012 (calendar).

The long-tail of keyword search, classified as such due to the Power Law distributive properties it follows along a Normal Curve - is characterized as search queries with scalar invariance - low-frequency, high-reach, and high-specificity.

The reach derived from long-tail searching far exceeds the quantity derived from high-frequency, low-reach keywords. A query such as 'shirts' would be denoted as a fat-head keyword, while 'find cheap XXL shirts with polka dot patterns in nyc' would be classified as a long-tail operative.

When people ask me "Just what is SEO?" I usually reply that it's about 60% common sense and 40% spam. A lot of the time this discipline is covered in mystery (and sometimes semi-complex monthly reports to clients :-) That's really not the case at all, and once a person understands just how the environment we work in is configured - the strategy becomes very clear.

One element that can enhance the crawlability and usability of any large web site is an HTML sitemap. Both search engines and consumers use them, and even internal teams can find uses for them since they assist in keeping all the site content and media organized.