Traditional media advertisers learned way back in the early 1990s that there was a need to develop a holistic approach to their marketing messages, but this fundamental principle is often ignored by marketers operating in the digital advertising space. Why exactly is this?

I’ve occassionally heard that SEO is the red headed step child of interactive marketing, which in and of itself is the red headed step child of marketing processes. Even so, I’ve always tried to stress the importance of search marketing to the end-user, not just as a means of building traffic..

The butterfly effect postulates that the flapping of a butterfly's wings in Brazil could create a meteorological disturbance potentially setting off a tornado in Texas. The theory itself, like many other things in life, is reliant on a sensitive dependency of initial conditions in a given situation.

The end goal of search engine optimization is to drive traffic, relevant traffic, and top rankings on major search engines can send lots of it. Web development can bring about massive changes to a websites SEO environment, oftentimes with very slight forces or adjustments.

Search engines typically offer far more information about their indexes than most people are aware of. Due to some recent time constraints from both work and home - I'm going to let this post, for the most part - speak for itself.