Current:
Hallmark Cards, Inc., Kansas City, MO
SEO Manager
· Manage and provide strategic direction for all aspects of search marketing
· Develop executive level summaries of search tactics and performance
· Avoid having my head spontaneously explode at any given moment

Past:
PlattForm Advertising, Inc., Kansas City, KS
SEO Specialist
· Direct long-term SEO integration for a diverse portfolio of web properties
· Improve usability and CRO for lead generation and affiliate driven websites
· Provide agency side consulting for SEO development and implementation

Meredith Corporation, Des Moines, IA
Interactive Analyst
· Evaluate and improve online audience responses to web marketing messages
· Analyze large sample sets of consumer behavior via RFM and database modeling
· Employ regression analysis, web analytics, and email tracking for interpretation

Education:
Drake University, Des Moines, IA
BSBA - Marketing

Specialties:
· Semantic keyword research
· Algorithmic behavior
· Link networks and pyramids
· On-the-fly database driven environments
· Advanced linkbuilding tactics
· Back-end research software and methodology
· Omniture, Interspire, SAS, Hitwise, GA/GWT
· Programatically generated content
· Conversion rate and click-through rate optimization
· Database RFM modeling and statistical analysis
· Contextual advertising
· Website design and usability
· Site architecture and internal link structure enhancement

Social Media:







Interests:
· Micro mechanical systems
· Fine watch and clock making (catch me on TimeZone or Tempered)
· Macro photography
· Science fiction anything
· Skateboarding
· Soccer

Cat: